Industry knowledge and market dynamics are the key to establishing a business or initiating collaborations in a new geography. Our Business Strategy service is ideal for overseas companies that are keen to harness the India opportunity, but do not have the understanding or the expertise to take the step forward.


Phlox has in-depth knowledge of sectors where India has strengths and offers growth opportunities. We generate insights for our clients to better understand existing and potential markets as well as the competition landscape, enabling smarter business decisions.

Our key capabilities are focused on:

  • Drafting business plans, contracts and other documents
  • Designing the business model best suited for the Indian market
  • Analysis of set up costs and government policies
  • Alignment of vision and mission to Indian environment
  • Identifying and researching the ideal partner, driving the negotiation process
  • Create networking platforms
  • Organise customised fact finding trips in close cooperation with our network
  • Identify target segments and territories
  • Test market concept/product